|More about SEO Copywriting
Every web page requires
Search Engine Optimization (SEO)
Copywriting in order to rank as high as possible in organic
search results. An organic search result is an unpaid or
natural search result – not Google Adwords or Yahoo! Marketing.
The advantages of high rankings are many.
The greatest advantage of organic rankings are they are
completely free. If your site is naturally listed by search
engines such as Google or Yahoo!, you pay nothing when surfers
click on that listing. This is in contrast to Pay-Per-Click
campaigns such as Google Adwords or Yahoo! marketing, where,
depending on the keyword, you may spend several dollars on each
These campaigns are susceptible to click fraud (illegal
clicking of advertisements in order to drive up your advertising
costs) and are costly and less effective than organic page
Another advantage of high organic page rank is that the
higher your rank, the higher your web traffic. Once you reach
the first three pages of Search Engine Result Pages (SERPs), you
stand to increase your traffic significantly with each ranking
position you climb.
SEO Copywriting can significantly reduce your advertising costs.
Once your web site has been optimized and crawled by search
engine spiders, your ranking will increase significantly. Once
you achieve a high ranking, you can decrease or completely
eliminate your ad campaign altogether. This is the goal of SEO,
and the reason why SEO copywriting is invaluable for your
business’ online success.
How SEO Copywriting increases your page rank
SEO Copywriting is a very specialized industry because the
copywriter must not only be an excellent writer, but they must
also understand Search Engines, Web Page design, and internet
Effective SEO copywriting also takes into account numerous
factors such as the keywords that will be searched by surfers
who will visit your site, the frequency with which these
keywords will be searched, and the density at which these
keywords should appear in your copy.
Density refers to the total percentage of your copy that is a
specific keyword. If, for instance, you sold cameras, the total
density for the word camera should be around 4%. That means
that 1 in 25 words should be camera. One of the most difficult
aspects of SEO copywriting is creating keyword dense copy that
does not sound artificial.